Michelle Obama showed up yesterday at Freshfarm Markets near the White House with her official entourage.
But writes Dana Milbank in the Washington Post ” the result was quite the opposite of a quaint farmers market. Considering all the logistics, each tomato she purchased had a carbon footprint of several tons.
The promotion of organic and locally grown food, though an admirable cause, is a risky one for the Obamas, because there’s a fine line between promoting healthful eating and sounding like a snob. The president, when he was a candidate in 2007, got in trouble in Iowa when he asked a crowd, “Anybody gone into Whole Foods lately and see what they charge for arugula?” Iowans didn’t have a Whole Foods.
For that reason, it’s probably just as well that the first lady didn’t stop by the Endless Summer Harvest tent yesterday. The Virginia farm had a sign offering “tender baby arugula” — hydroponically grown, pesticide free — and $5 for four ounces, which is $20 a pound.
Obama, in her brief speech to the vendors and patrons, handled the affordability issue by pointing out that people who pay with food stamps would get double the coupon value at the market. Even then, though, it’s hard to imagine somebody using food stamps to buy what the market offered: $19 bison steak from Gunpowder Bison, organic dandelion greens for $12 per pound from Blueberry Hill Vegetables, the Piedmont Reserve cheese from Everson Dairy at $29 a pound. Rounding out the potential shopping cart: $4 for a piece of “walnut dacquoise” from the Praline Bakery, $9 for a jumbo crab cake at Chris’s Marketplace, $8 for a loaf of cranberry-walnut bread and $32 for a bolt of yarn.
The first lady said the market would particularly appeal to federal employees in nearby buildings to “pick up some good stuff for dinner.” Yet even they might think twice about spending $3 for a pint of potatoes when potatoes are on sale for 40 cents a pound at Giant. They could get nearly five dozen eggs at Giant for the $5 Obama spent for her dozen.”
