how a Paris restaurant makes profit and maximizes it…

As Alex Renton writes in Times Online, wine is usually the most expensive item on restaurant bills – and wine is where restaurants take their profit.

Now the gloves are off: at Il Vino d’Enrico Bernardo in Paris, customers  first order wine and then wait to see what the  chef comes up with to “display truly the wine to its grandest advantage. ”

Renton ordered a 2005 premier cru Nuits Saint Georges and a dry Vouvray from 2008. The red burgundy was full, nutty and velvet, and to show it off the waiter arrived with a small bowl of mushroom ravioli in strong chicken jus, a tangle of almost caramelised fungi on top. The Vouvray, a famously flowery wine, got a dish of lightly poached oysters langoustine in a gentle sauce of coconut milk and lemon grass.

The concept works so well that the restaurant got a Michelin star almost as soon as it opened a couple of years ago.  The proprietor is laughing all the way to the bank.

Il Vino d’Enrico Bernardo, 13 Bd de La Tour-Maubourg, 7th arrondissement; 0144 117200. There is also a Courchevel branch

Share

About Gina Mallet

Gina Mallet is the author of Last Chance to Eat, The Fate of Taste in a Fast Food World, which won the 2005 James Beard Award for writing on food, an account of the lost world of eating. She is a former theatre critic, and now the restaurant critic for the National Post of Canada.
This entry was posted in News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>